Marketing that moves your business forward.
Clear strategy, thoughtful campaigns, and hands-on marketing support, turning your ideas into action and your business into growth.
Hi, I'm Mimi.
I’m a marketing strategist who helps founder-led businesses turn big ideas into clear, thoughtful marketing.
Over the past 7+ years, I’ve worked across startups, fintech, educational publishing, and small businesses—building content strategies, launch plans, email campaigns, and marketing systems that help ideas move forward.
I love bringing structure to the messy middle: figuring out what to say, what to prioritize, and how all the pieces should work together. Whether I’m helping shape a launch, planning a campaign, or supporting ongoing marketing, my goal is to make the process feel more focused, strategic, and manageable.
I’m based in Carmel, California, and work remotely with clients who want a thoughtful marketing partner in their corner.
My Services
Marketing Strategy Intensive
Get clear on what your marketing needs next.
We’ll identify what’s working, where the opportunities are, and create a focused strategy with clear priorities and an actionable plan for you to execute.
Ongoing Marketing Partnership
For founders who want a strategic marketing partner in their corner. I’ll help you plan, prioritize, and execute the marketing that matters most—from campaigns and email to content, performance insights, and ongoing growth.
Meta Ads Management
Strategic Meta advertising designed to reach the right audience, optimize performance, and turn paid visibility into meaningful business growth.
Launch Marketing Partnership
Launching something new? I’ll help you turn your idea into a thoughtful, coordinated campaign—from strategy and messaging to email, content, landing pages, and promotion.
Google Business Profile Management
Keep your business visible where local customers are searching with ongoing profile optimization, updates, review support, and performance monitoring.
What People Are Saying
I’ve really enjoyed working with Mimi! She’s helped me with everything from funnels and moving my courses onto a new platform to affiliate systems, emails, and all the little moving pieces behind the scenes. She’s organized, dependable, and always willing to jump in and figure things out. It’s been so helpful having someone I can hand things off to and know they’ll get done!
— Esther Inman, Virtual Assistant Internship
Mimi came to me in a time of great need! I had zero social media strategy and I didn't even have an Instagram. She completely set up my page for me and helped me develop posts, quotes, a branding scheme, and strategies.
It really put me on the map and my social media presence has led to countless clients, connections and joint venture opportunities. Mimi is full of wisdom, creativity and ideas. I am so thankful for her assistance.
— Sarah Nisse, Owner InnerVision Institute
Mimi has been an invaluable resource for editing and proofreading content on my websites and articles.
I can count on her to point out details and angles that would otherwise be missed. I recommend her discerning eye for an objective view on a variety of content. You can trust her to complete assignments in a timely and efficient manner.
— Dahlia Wist, Owner Dahlia Mandala
Let’s Team Up
Ready to boost your visibility? Send me a note and we’ll map out the best way forward together.